WARNING: Your Business Is More Likely To Be The Victim Of Cybercrime NOW Than Ever Before…Take These Steps Today So You Don’t Get Hacked!

Though we’re in the midst of an unprecedented rise in high-profile cybercrime incidents, it’s easy to assume that our own much smaller businesses are safe. Sure, we think, hacking into the data stores of J.P. Morgan, the U.S. Government, or Virgin America can net hackers millions and millions of dollars. Why would they bother with a small business?

But unfortunately for all of us, hackers actually do bother with small businesses across the country — these attacks just don’t make the news. By some estimates, including one reported in Media Planet, more than half of small businesses have had their data compromised. According to StaySafeOnline.org, these attacks, targeting small to midsize companies, now comprise over 70% of all data breaches. What’s worse, this digital onslaught shows no sign of slowing. In fact, ransomware attacks alone have increased 250% since 2016, accompanied by higher rates of malware, phishing, and other forms of cybercrime.

Once you see these numbers, it’s easy to understand why hackers seek the little guy. These days, massive corporations like Google or Citigroup employ incredibly sophisticated digital measures. Their digital vaults, though containing ludicrously attractive sums of potential money to grab, are located at the end of a virtual labyrinth covered in traps, with a final, inches-thick steel door protecting their assets for good measure. In contrast, the digital assets of small businesses are often hidden behind nothing more than a single, often weak, password. With thousands of business owners going about their day-to-day, utterly oblivious to their paper-thin security, the question turns from “Why would hackers bother with my small business?” to “Why wouldn’t they?”

Though cybercriminals may come away with less than they might have had they targeted a Fortune 500 company, it certainly isn’t going to seem cheap to you. According to one TechRepublic analysis, an average cyber-attack on a small business can cost as much as $256,000. Is that a sudden cost your company can weather?

Luckily, there is hope. Though small business owners often assume that effective cyber security solutions lie far outside their budget range, robust digital security is now more affordable than ever. By investing in comprehensive protection, small businesses can deflect even the most persistent hackers.

Today, a cyber-attack on your business is almost statistically inevitable. And when that attack comes, you’ll definitely want to be prepared. If you haven’t needed a doctor for the past two years, does that mean you’re going to abandon your health insurance coverage? Of course not. What about car insurance? Does it become unnecessary in the absence of a crash? No, because even if you’re the best driver in the world, sometimes a collision is out of your control.

What’s more, both your body and your car require regular upkeep and maintenance to remain in peak condition. It’s no different with your network security. As technology hurtles forward at an ever-increasing speed, the ways that hackers can infiltrate your network multiply. The best digital security platforms constantly update, enabling them to anticipate these shifts and prevent them from becoming liabilities. This way, you can be proactive prior to a digital crisis, ensuring that no matter what comes, your network is protected.

Even as digital crime climbs at a staggering rate, and hundreds of small businesses are forced to close their doors for good, thousands of owners fail to notice, assuming they’ll somehow be spared from an attack. Don’t be one of them. Invest in regularly maintained, powerful cyber security, and ensure the future of your company.

FREE Report: The 7 Urgent Security Protections Every Business Must Have In Place Now To Protect Themselves From Cybercrime, Data Breaches And Hacker Attacks

Eighty-two thousand NEW malware threats are being released every day, and businesses (and their bank accounts) are the No. 1 target. To make matters worse, a data breach exposing client or patient information can quickly escalate into serious reputational damage, fines, civil lawsuits and costly litigation. If you want to have any hope of avoiding a cyber-attack, you MUST read this report and act on the information we’re providing.

Claim Your FREE Copy Today at www.intechit.net/ProtectYourBusiness

Shiny New Gadget Of The Month:
August Doorbell Cam Pro

It’s 3 a.m. You and your family are all tucked away in your beds, snoozing away. Suddenly, the doorbell rings, and everyone is shocked awake. Who is that? What do they want? And, most importantly, what should you do?

It’s a dicey situation, but luckily, modern technology has an answer — the August Doorbell Cam Pro. Another addition to the endless list of “smart home” offerings, the device is a small, unassuming square doorbell. At any time — say, when a dark figure is looming on your porch in the middle of the night — you can open up your phone and take a look through the August Doorbell’s camera. After that, if you feel like a conversation is in order, you can talk through the device’s built-in microphone and speakers. With the ability to sync up to August’s smart locks and Amazon’s Alexa, the August Doorbell Cam Pro is a vital and convenient security addition to any smart home. cnbc.com

The Process

Nick Saban, head football coach at the University of Alabama, has won six national championships, one while he was head coach at LSU and five at Alabama. The five championships at the University of Alabama have happened in a span of only nine years – the biggest run in college football history.

In football, you can only put 11 men on the field at one time. It’s your best against their best, and while talent is critical, it’s far from everything. What is Alabama’s magical formula for success, and why do so many teams have trouble duplicating it?

A few years ago, Coach Saban asked me to present a program on communication to his coaching staff. In his world, recruiting star athletes is paramount to their success, and he wanted his coaches to make the best presentation possible to the athletes they wanted to play for Alabama.

I learned a lot of things about Coach Saban and Alabama football preparing for my three-hour program. There are a lot of coaches, managers, bosses, and leaders out there who never mix with the people on the front lines. Not Coach Saban; he is all about being on the ground level, getting “dirty” in the details. In fact, I don’t believe I have ever met anyone as detailed as he is. Meetings and practices are planned to the minute, and everyone understands what is expected of them and how they are to accomplish it. In the football world, he’s become famous for what most call “The Process.” As he puts it, “The Process is much more important than the result.”

The critical element of his success is a simple way of breaking everything down into manageable parts. He owes this technique to Dr. Lionel Rosen, a Michigan State University psychiatry professor he met when he coached there in the late 90s. Dr. Rosen studied cognitive therapy used in the Alcoholics Anonymous recovery program and found the best way to succeed was to deal with the moment, not the future or past. If you handle the moment correctly, the final result will work out.

Dr. Rosen pointed out to Coach Saban that the average play in a football game lasts only about seven seconds, and that is where he needed to concentrate. The last play is done — it’s the next play, the next seven seconds, that counts. Ensuring that his players know exactly what they have to do in those seven seconds, without hesitation, is all that matters.

The same is true in business. By breaking down what you do into manageable segments of time and function, you will be better able to achieve the results you desire. But remember, everyone needs to understand what is expected of them and how they are to accomplish it.

Robert Stevenson is one of the most widely recognized professional speakers in the world. Author of the books How To Soar Like An Eagle In A World Full Of Turkeys and 52 Essential Habits For Success, he’s shared the podium with esteemed figures from across the country, including former President George H.W. Bush, former Secretary of State Colin Powell, Anthony Robbins, Tom Peters and Steven Covey. Today, he travels the world, sharing powerful ideas for achieving excellence, both personally and professionally.

Leia asking John Mackey a burning question...

“Is I.T. A Necessary Evil?”

Most of you have heard of John Mackey, founder of Whole Foods, since the news last year that he merged his company with Amazon. Mackey got a lot of flak for the move, detractors saying that Whole Foods would change and the quality would dive.

I had the opportunity to talk with him about that move, and what changes he felt this would bring. He was extremely positive about their new ‘marriage’ as he called it and pinpointed the massive success of Whole Foods on two things:

Culture and Technology.

Culture is a HUGE driver to a business’ success and I’m going to write to you about next month. But I was really curious that he said technology. So I asked John Mackey, “What do you say to businesses who refer to IT as just a necessary evil?”

He laughed “Necessary evil? It’s the foundation of business.” Ok Mr. Mackey, I’m not sure I can sit down with a potential client and laugh if they say that, so how do you say it with more elegance? He said, “I think I just said it. Seriously, that might have been true 30 years ago, but it is not true today. It is the most important thing for any business. It’s almost impossible to devote too many resources to technology.”

“That’s one of the reasons I thought Amazon was the perfect partner for us. Whole Foods was like the class dunce in technology in some ways and now we’re like the head of the class.”

I do believe it. And thank you, Mr. Mackey, for saying it. How are you using technology to make your business a massive success?

To your continued success,