The Shocking Truth Behind The Growing Cybercrime Threats You Face... And What You Can Do NOW To Protect Your Company

Are businesses losing the war on cybercrime? One recent article on ZDNet says yes. The number of security breaches has risen by 11% just in the last year. This is costing businesses even more in lost revenue dealing with these kinds of attacks. It’s wasting their time and resources.

In 2016, Cybersecurity Ventures stated that by 2021, digital crime will cost businesses a total of $6 trillion. So far, this projection seems on point as hackers continue to chip away at businesses around the world. They don’t care about the damage they’re doing.

Right now, the Internet is flooded with sensitive data. From passwords to financial information – it’s out there. Some of it is secure, some of it isn’t. Either way, because of the sheer amount of data floating out there, cybercriminals have a greater chance to get what they want. And over time, it becomes harder to protect that data.

But the cyber security industry has also grown in response. People are fighting back. In 2018, the investment into cyber security totaled $37 billion. However, it seems like it’s just not enough. When you look at small and medium-sized businesses – the targets of nearly 70% of cyber-attacks, according to SMB Group – cyber security isn’t taken as seriously as it should be.

In 2017, Harvard Business Review looked at the reasons behind why many businesses don’t take cyber security seriously. The results were interesting. It turned out, businesses don’t treat cyber security as “the ongoing process that it is.” Instead, it’s typically treated as a “finite problem that can be solved.” In other words, if you do the bare minimum for security today, the thinking goes, you’ll be protected tomorrow.

The problem is as the Internet changes and evolves, so do the threats against its users. It’s pretty much impossible to set up a one-and-done security solution. If you were to set up something like an SMB “quick fix” and walk away, there’s a good chance your business would be the successful target of an attack within a matter of months.

This kind of thinking is far more costly than many business owners realize. A study by Akouto and Alpha Logistics found that businesses that underinvest in cyber security end up spending more on cyber security in the long run as they deal with attacks – up to 58% more. These costs don’t even include downtime or lost wages caused by data breaches. In short, recovering from an attack is FAR more expensive than investing in security now.

So what can you do to protect your business? You can start with changing the way you think about cyber security. You have to accept that the threats are out there and will always be out there. But there are things you can do to minimize those threats.

Start with your people. For many businesses, especially those smaller than Fortune 500 companies, your biggest threat is right inside your organization. For those of us who are Internet-savvy, most would never dream of clicking on a scammy link or responding to a phishing e-mail. We’ve been around the cyber block and we know what to look for.

However, people still fall for even the most basic scams. There will always be someone on your team who isn’t informed about these kinds of threats, or those who use obvious passwords. ZDNet points out that “only 26% of workers know what to do in the event of a breach” and that “7% openly acknowledge that they ignore or go around security policy.”

It pays to invest in a thorough and ongoing training program. It’s crucial to outline clear and firm security protocols so your team knows EXACTLY what to do. No one’s left guessing or clicking on anything they don’t recognize.

It’s also crucial to not go it alone. The single best way to stay on top of all things cyber security is to hire a highly experienced managed services provider who is up-to-date on the threats you’re facing. Having a partner means you don’t have to assume your business is protected. You’ll know your business is protected.

If you have the slightest doubt about your IT security, call us today and we can validate or put to bed your concerns right over the phone! 724.235.8750 or Leia@intechit.net

Get CLE & CPE Credits!

Join Leia and a Host of Great Speakers at the George Harris Education Seminar

Wednesday, August 21st, 8AM-4:30PM
Edgewood Country Club
100 Churchill Road, Churchill, PA 15235

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FREE Report: Questions You Should Ask Any IT "Expert" Before Letting Them Touch Your Network

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Shiny New Gadget Of The Month:
Logitech’s Circle 2 Home Security Camera

The Internet age has made home security a straightforward affair, and with Logitech’s popular Circle 2 home security camera, it’s easier than ever to get in on the action.

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Top Tips For Giving Better Speeches

Whenever you stand in front of a group, big or small, your influence and effectiveness are on the line. Whenever you speak publicly, no matter the occasion, it offers people a chance to form an opinion of you and your leadership abilities. Here are four tips to ensure your success when it comes time for you to present your ideas.

1. Have confidence in yourself.

Being a good public speaker doesn’t require magic or genius, but it does require a genuine desire to communicate well. Do you feel comfortable with the way you communicate with your friends, coworkers and family? If so, think of public speaking as an extension of the way you communicate every single day. The ease and confidence with which you talk every day is the same manner that you need to have when you are speaking in front of a room full of people. So, just remember: even if you’ve never given a speech, you’ve done this before!

Another way to build legitimate confidence is to prepare and practice. Your confidence will increase in direct proportion to how prepared you are to speak. The #1 reason most presenters bomb is a lack of preparation.

2. Relax!

Don’t get overwhelmed. Be comfortable with who you are. The more your personality comes through, the more authentic the audience will find you. Your job isn’t to impress the audience with what they think of you, but to influence them to think or do something because of your message.

3. Keep it short and simple.

There was a time when people would listen attentively to speeches that were literally hours long. Those times, as you know, have passed. Now that there are so many ways to get information — TV, radio, print media, the Internet — live speeches need to be short, simple and memorable. Take a look at the Gettysburg Address. It is about 270 words long. The address also uses simple, single-syllable words and short sentences. This simplicity will make your speech easier to digest and harder to forget.

4. Don’t just say it ­– feel it!

Your audience will know if you don’t believe in or care about what you’re saying. If you don’t believe what you’re saying, why should your audience believe it? If what you’re saying isn’t important to you, then how can you expect your audience to care?

You can tell a story or be the story. When you tell, you communicate what happened. When you are the story, you reexperience what happened. Your feelings will enliven your words and your description will become more memorable.

Mark Sanborn, CSP, CPAE, is the president of Sanborn & Associates, Inc., an "idea studio" that seeks to motivate and develop leaders inside and outside of business. He’s the best-selling author of books like Fred Factor and The Potential Principle and a noted expert on leadership, team building, customer service and company change. He holds the Certified Speaking Professional designation from the National Speakers Association and is a member of the Speaker Hall of Fame. Check out any of his excellent books, his video series, "Team Building: How To Motivate And Manage People," or his website, marksanborn.com, to learn more.

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EBITDA Is A Made Up Number? Whaaaat!?

Leia discussing numbers and profitability with Greg Crabtree

This was my reaction when I read Greg Crabtree’s book “Simple Numbers, Straight Talk, Big Profits.” I mean, we have always been taught to look at this EBITDA number to determine how financially healthy our business is…. What gives?

Anyone ever get your financial statements back and year and say, “WOW! Look at all that money I made! I wonder where all that money is since its not in my bank account!”

Greg explains, “There’s a game, largely played in the investment banking community where they recast earnings and say that interest, depreciation and amortization aren’t real costs.” But let’s face it, they really are, and that’s why he says to focus on your pre-tax profit instead.

Greg goes on to explain that “revenue is for show and profit is for dough” (I’ve also heard ‘topline is for vanity, bottom line is for sanity’).

We are growing fast and I know that scaling companies can run out of money if they don’t manage by meaningful numbers. That’s why I love Greg’s book – it breaks it down so clearly in how to get the numbers that are meaningful and how to make decisions from them.

I’m such a fan that I begged Greg to put on a webinar for my best clients and prospects to get a distilled version of the book in just an hour and walk away with a TON of value.

To your success,