The Shocking Truth Behind Cybercrime Threats
And What You Can Do About Them Now

Today’s technological innovations have empowered small businesses to do things that would have been utterly unimaginable even 15 years ago. To remain competitive in a constantly shifting landscape, we’ve become more dependent on software and hardware to house even the most basic structures of the companies we run.

Meanwhile, these technologies are evolving at breakneck speed. Every day, there’s a slew of new devices to consider, a pile of new updates to install and a new feature to wrap our heads around. Every morning, we wake up and the digital world is thrillingly new.

But all over the world, there’s an insidious network of criminals keeping up with this insanely rapid pace of progress. With every new security measure designed to protect our digital assets, there are thousands of hackers working around the clock to determine a new way to break through. An estimated 978,000 fresh new malware threats are released into the world each day. The term “up to date” doesn’t mean much anymore in the wake of new developments arriving minute by minute.

There’s a price to pay for the increased efficiency and reach enabled by the digital age. We’ve all heard the story before. A massive, multinational corporation neglects some aspect of their security and falls victim to a crippling large-scale cyberattack, with criminals lifting millions of dollars in customer data and digital assets. Equifax, J.P. Morgan, Home Depot, Yahoo!, Verizon, Uber and Target – these narratives are so commonplace that they barely raise an eyebrow when we read about them in the news.

Most business owners wrongly assume that these incidents have no bearing on their own companies, but these high-profile incidents account for less than half of data breaches. In fact, according to Verizon’s 2017 Data Breach Investigations Report, 61% of attacks are directed at small businesses, with half of the 28 million small and medium-sized businesses (SMBs) in America coming under fire within the last year.

It’s hard to imagine how you can possibly protect yourself from these innumerable threats. Statistically, you can be all but certain that hackers will come for your data, and there’s no way to know what new tool they’ll be equipped with when they do.

You may not be able to foresee the future, but you can certainly prepare for it. With research, education and resources, you can implement a robust security solution (into the fabric of your business. That way, you can send hackers packing before they get their hooks into the organization you’ve spent years building from the ground up.

One huge leap you can make right now for the security of your business is to simply realize that cyber security isn’t something you can install and leave alone for years, months or even days. It requires regular updates and the attention of professionals to ensure there’s no gap in your protection. There are new shady tactics being used by criminals every day, but there are also fresh protocols you can use to stave them off.

Small business owners assume that since they don’t have the resources of a Fortune 500 company, they don’t have the means to invest in anything but the barest of security. Obviously, hackers know this and target SMBs in droves. The bad news is that most businesses’ paper-thin barriers won’t save them in the event of a crisis. The good news is that it doesn’t take thousands upon thousands of dollars to implement a security system that will send the hackers packing.

Free Report: The 7 Most Critical IT Security Protections Every Business Must Have In Place Now To Protect Themselves From Cybercrime, Data Breaches, and Hacker Attacks

978,000 NEW malware threats are being released every day, and businesses (and their bank accounts) are the No. 1 target. To make matters worse, a data breach exposing client or patient information can quickly escalate into serious reputational damage, fines, civil lawsuits and costly litigation.

If you want to have any hope of avoiding a cyber-attack, you MUST read this report and act on the information we’re providing.

Claim Your FREE Copy Today at

This Reverse Microwave Can Quick Freeze Food and Drinks
Shiny New Gadget Of The Month:

Way back in 1946, technology gave us the capability to pop some leftovers into the microwave and heat them up within minutes. But if we had a warm beer in our hands or needed a tray of ice quick, we were out of luck. Enter Frigondas’s line of new kitchen technologies, which enable users to flash-freeze dishes, rapidly chill beverages and create crystal-clear ice within minutes. Couple this revolutionary feature with Frigondas’s host of advanced heating abilities, and you’ve got a kitchen appliance that’s set to change the microwave game for good.

The only problem is that the technology isn’t yet available for purchase, with no release date in sight. Still, experts expect it to hit the market within a year or two, though it remains to be seen whether it will justify what’s sure to be a hefty price tag.

4 Tips To Ensure Fear Won’t Destroy Your Business

Fear can be a good thing if it keeps us from stepping too close to the edge of a cliff or motivates us to dodge out of the way of a speeding car. But in business, you shouldn’t let fear dictate the core of your decision-making process. Here are four ways to manage your fear, move through it and make the best possible calls for the future of your company.

  1. Do a cost-benefit analysis.

It’s the oldest and easiest trick in the book. Make a list with two columns – one that includes everything you worry could go wrong in your organization, and the other with everything you hope will go right. Taking a step back and looking at this list will help you avoid surrendering to fear at the offset and make your decisions based on facts instead.

  1. Find your Spock and McCoy.

Any classic Star Trek fan will remember that whenever Capt. James T. Kirk had to make a decision, he gathered his two most trusted advisors: Dr. McCoy and Spock. He could always count on McCoy to offer a “gut” perspective based on emotion and fear, whereas Mr. Spock consistently offered a measured, logical approach to any situation. Then the captain, better understanding the extremes of the situation, could make a level-headed decision. Find the members of your team who will help you see the full spectrum of any situation, listen to them and make decisions accordingly.

  1. Trust, but verify.

When Ronald Reagan spoke about his decision-making process for the nuclear-arms policy and the United States’s relationship with the Soviet Union, he took a balanced approach. Though he said he would “trust” that the Soviets would abide by their agreement, he would “verify” that they were indeed holding up their end of the bargain.

To be a great leader, you need to have a certain level of faith that things are going right. However, you’ve also got to pay attention, verify that people are doing what you’ve asked them to do and make appropriate changes along the way to ensure that your trust is respected and warranted.

  1. Butterflies are a good thing.

My daughter Madison is an actor, and she has the proverbial butterflies in her stomach before every performance. In many ways, it’s the fuel that drives her onstage. As a leader, don’t let the butterflies in your stomach stop you from moving forward with a decision or from considering a new idea. Instead, let that little
bit of anxiety motivate and drive you toward success.

As the founder of Petra Coach, Andy Bailey can cut through organizational BS faster than a hot knife through butter, showing organizations the logjams thwarting their success and coaching them past the excuses we all use to avoid doing what needs to be done. Andy learned how to build great organizations by building a great business, which he started in college. It then grew into an Inc. 500 multimillion-dollar national company that he successfully sold and exited.

Our IT Princess of Power with FBI Negotiator Chris Voss

Why You Should Get Your Prospects To Say “No” And Not “Yes”

As it turns out though, YES, is the LAST thing you want a prospect to say. This is one of the valuable and interesting nuggets I gleaned from Chris Voss, former FBI hostage negotiator and CEO of the Black Swan Group when I met with him in April.

You see, “no” is a safe word for us. Think about when your child requests something from you. You’re first response? “No. Ok, now tell me what you wanted.”  “Yes,” on the other hand is committal in nature and we often have an aversion to say it, or feel pressured if we do.

As the person selling your product or service, you don’t want someone to tell you “no” because you feel that will likely be the end of the conversation. After all, the sales books tell you to get people to say “yes” and keep them saying “yes” until you ask for the sale, so that they will naturally say “yes” again. But it’s dead wrong!

So, what DO you actually say that moves a prospect to a “no” answer, but still keeps you on track for a signed contract?

Voss suggests using phrases like: “Is it a bad idea to….”  “Do you disagree that…”  “Is it ridiculous to ask you to…” For instance, “Do you disagree that your business would be a lot safer if you had dark web monitoring in place?” By using phrases like these, you can illicit a safe “no” for your prospect, and still be working in the direction of your final goal: getting the contract signed/engagement sealed.

To your continued success,