3 Big Lies VoIP Salespeople Will Tell You To Get Your Money

Considering a VoIP system for your business?

Beware: The truth you need to make a good decision can be hard to come by. Here are a few “gotchas” to watch for when talking to VoIP system sales reps:

Big Lie #1 – “You don’t need to make any modifications to your current network.”

Chances are, the rep telling you this knows ZILCH about your current network or how its configured. Networks are complicated animals. If you don’t know how it is engineered and WHY, you can bring a VoIP system in there that just won’t work, or will wreak havoc on your network.

If they don’t do a proper network assessment before they tell you their system will be perfect for your network, run FAST in the opposite direction.

Big Lie #2 – “Our network uptime is the best in the industry!”

Ask for exact stats – and proof. How many times have they had outages in the last 3 years? How long did it take them to recover? Do you have a guarantee on uptime? If they can’t answer you, don’t buy it! And P.S.—how can EVERYONE be the best? Fluff, maybe?

Big Lie #3 – “Your new system will have all the same features as your current one.”

Do NOT assume this to be true. You’d be amazed by how many VoIP systems fail to provide even the most basic features. Be sure to get a hands-on demonstration to see for yourself how it will work. This will help you avoid any unpleasant surprises once your new system is installed.

2015_OCT_INTECH NEWSLETTERRemember, it’s “buyer beware” when shopping for a new VoIP system. This one decision could have a drastic impact on your company’s ability to communicate with customers, suppliers and employees. Your bottom line is at stake, so take the time to shop carefully.

For our complete guide to how to get a VoIP system that will keep you and your staff “smilin’ and dialin’” – without getting fleeced, call 724.235.8750 and ask for your FREE VoIP Guide, or go to: www.intechit.net/VoIP to grab your copy now.

Are You Using Social Media To Market Your Business?
Here’s Why You’re Likely To Be Wasting Time And Money On False Marketing Metrics

John Wanamaker is famous for saying, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half!”

With an ever-growing number of sophisticated online tracking tools, you’d think that wasting advertising dollars would be a thing of the past. But, in fact, companies are wasting just as much (if not more!) on online media and advertising due to a number of factors, but mostly because they’re confusing activity with results.

In business, the only thing we can take to the bank is money – checks, credit card payments, cash and any other forms of monetary deposits. Leading indicators to revenue, as we all know, are paying clients (orders, contracts, sales) and actual leads from qualified, genuinely interested prospects.

However, much of the social media marketing I see is a heck of a lot of activity metrics (clicks, followers, open rates of e-mail, visitors to a site, etc.) that cannot be directly tied to generating a qualified lead, much less cash in the bank; so, unless someone can directly show me how an increase in Twitter followers turns into more profit for a company, I’m not impressed.

In fact, I believe management of all the social media sites ends up taking an enormous amount of time away from more productive lead generation and marketing activities and opens the door for customer service and PR failures.

For example, if you have a Facebook fan page, you now need to monitor it daily – even hourly – for negative client comments, which are now public for the world to see, unfiltered and out of context, instead of a client simply e-mailing you their complaint, where it can be addressed privately.

Further, clients will assume they can message and/or post their requests to your Facebook page instead of going through the proper channels; if you fail to address their request in a timely manner because it didn’t go through your normal process of handling such requests, you’ve just created a customer service failure that is open for the public to see.

To be clear, I’m not suggesting that you should shut down all social media sites and marketing; there are situations where it’s a very smart and strategic part of a business strategy. But, as my mother would say, “Don’t jump off a cliff just because everyone else is.”

There are, in fact, some fast and easy ways to leverage social media to appear competent online and get good exposure. Choose those methods first.

Bottom line: if you’re going to invest time and money in social media marketing, be sure that whatever you’re doing can be measured and quantified to tie in to key sales, service and growth goals you have for your organization, and do not accept “getting our name out there” as a sufficient result for your market-ing efforts.

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Passion Is Powerful

A few months ago I had the pleasure of working with Germania Insurance at their annual sales conference. The night before, at dinner, I was fortunate to sit at the table with Matt Sodolak. I use the word “fortunate” because I was about to witness what I would best describe as TRUE PASSION for your profession.

I asked a question of Matt that I have asked countless times, “How do you like being in the insurance business?” His response surprised me. Without any hesitation he said, “I love it. It’s my job for life.”

In all my years of interviewing people, I have never had anyone say, “This is my job for life.” The passion, sincerity and conviction in his voice just knocked me over. He sat forward in his chair and followed his statement with, “I love helping people, and I get to do it every day.”

There was NO DOUBT in my mind the passion Matt felt for his job, career and the company he worked for. I felt that anyone who had Matt as their agent was so fortunate. He never mentioned commissions … he talked the whole time about protecting his clients and how people counted on him to make sure they had the proper coverage in case something disastrous happened.

Unfortunately, something disastrous did happen; Texas has been slammed this year with enormous floods destroying millions of dollars in property and causing havoc to people’s lives. I heard from Matt last week and he shared a quick story about one of the people who works in their claims department. She said,

"Being in the insurance business, all of our customers’ problems become our problems and we have to be here to help them through it… that’s why they do business with us and that’s what keeps our lights on; you gotta love it or you are at the wrong place!"

It doesn’t surprise me that anyone who works with Matt would also have a passion for their job; he would attract other people who would want to do, help and care for others. Let me share a few anonymous quotes with you about the Power of Passion:

Maybe the one thing that is keeping your career from taking off … is that you aren’t looking at it as a career; it is simply a job to you; and your customers, associates, managers and boss can sense that.

There is always going to be frustration, toil, hassles, problems, glitches, hitches and difficulties in any job (that is why they call it work). But, if you look at it from a different perspective … that what you are doing is helping people in some way … then it all becomes worthwhile.

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Shiny New Gadget Of The Month:
THE AMAZON ECHO: LIKE SIRI FOR YOUR HOME

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It’s not Rosie the Robot, but your first voice request to Amazon’s new Echo moves you one step closer to living like the Jetsons… Think of it as a plugged-in version of Apple’s Siri or Microsoft’s Cortana.

This “smart” speaker in a 9¼ x 3¼-inch cylinder can order products, turn off lights, set a timer, look up and give you sports scores, read you a book from Audible and more.

You might even get it to tell you terrible jokes…

It won’t replace a high-end stereo, but its sound quality compares with any Bluetooth speaker, and it can fill a good-sized room in your home.

Bottom line: Echo offers hands-free, at-home audio access to just about anything on the web, with better sound than a smartphone or tablet.
All in all, it can make your life easier. And maybe just a little more fun.

“Find A Way”

We all go through rough times in our professional and personal lives. Some of the situations we face can be nearly debilitating whether it’s a health issue, family conflict, disruptive employee, or huge loss of revenue.

But time and our businesses do not stand still. We must preserve.

Sometimes it’s hard to stay inspired. When I have a moment like that, I remember Diana Nyad. Diana is a long distance swimmer who first gained national recognition in 1975 when she swam around Manhattan (28 miles!). She had a goal to swim from Cuba to Florida – with NO shark cage. She failed FOUR TIMES, but never gave up. In fact, on her FIFTH attempt she was 64 years old AND SHE SUCCEEDED.

2015_OCT_INTECH NEWSLETTER3Her sheer determination to not give up even in the face of utter NATIONAL failure (think: national news cameras covering this on each attempt) was how she reached her goals. Here’s what she said, ''Whenever you’re pushing through the tough moments, find a way. If something is important to you and it looks impossible and you’re up against it, step back for a minute and ask yourself if you have the resolve to think of every -nth degree to get through this. And most times, we do.''

You ARE strong enough and you DO have the ability within you to reach your goals – even if you don’t feel like you do. Push past that feeling. In fact, com-pletely ignore it. Push it down. And put on pig-headed determi-nation. Then find a way.

To Your Continued Success,

Who Else Wants To Win A $25 Gift Card?

The Grand Prize Winner from last month’s Trivia Challenge was Chad Amond of The Westmoreland Chamber of Commerce! (He had to prove he reads this)

Here’s this month’s trivia question. The winner will receive a $25 VISA Gift Card.

At the end of the Pixar movie Toy Story 3, who owns Woody?

a) Hannah
b) Andy
c) Sid
d) Bonnie

Email us right now with your answer! info@intechit.net